How to maintain or even grow your business during difficult times

In challenging times such as the current COVID-19 pandemic, communicating brand identity and values remains important. As the majority of people are staying at home during this time, more people

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Instagram Stories

Last month, Marketing Land talked to multiple marketers who reported a noticeable uptick in ad load on Instagram, with ads accounting for as much as 22% out of 45 posts

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Facebook Business Tools

Facebook has announced a range of updates for its business tools on Messenger, adding in new lead generation automation options and appointment booking options in-stream. Here’s what’s been announced. 1.

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Social Media Marketing Strategy

If you don’t have a social media marketing strategy in place by now, you need to rectify that. While “posting and praying” may see you get some results, it won’t

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Pinterest is launching a new process

Pinterest is launching a new process which will enable advertisers to create Pin ad campaigns from their mobile device, with streamlined targeting options to simplify the process. As explained by

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Copywriting skills

These writing tips will help improve your digital marketing strategy: 1. Know your audience 2. Focus on planning 3. Drafting is easy 4. Editing is last 5. Paragraphs seven lines

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Optimize LinkedIn for engagement

While much of the engagement on LinkedIn takes place on a personal level, don’t overlook the potential of your business’s LinkedIn page. Your company page can serve as a valuable

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Steps to a Google-friendly site

Things to do Our Webmaster Guidelines provide general design, technical, and quality guidelines. Below are more detailed tips for creating a Google-friendly site. Give visitors the information they’re looking for

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Press Play on TrueView Video Ads

1. Set the stage for TrueView ads Use TrueView in-stream and video discovery ads in the right contexts. Why: These ads appear in different contexts. Those differences should be taken

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Create Effective Text Ads: Google Best Practices

1. Write compelling, genuine ad copy Craft messaging that focuses on user benefits. Why: Users respond to ads that speak to their needs. Tie creatives to your keywords. Why: Users

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