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Every generation grows up alongside different technologies, which shape everything from communication preferences to how ideas are shared. Social media has undoubtedly been a breakthrough that not only changed the way people interacted with each other but also the way brands market. Fast forward to today, and we see social media undergoing a transformation once…

We live in a digital age where technology plays a prominent role in our everyday life. Business owners must stay on top of, and understand how, new and emerging digital trends might impact their enterprises. Below, I have outlined the importance of digital enablers and how an effective website can be leveraged to benefit a…

We’re now seeing sharp and exaggerated characters everywhere, alongside an ongoing return to the comfort and familiarity of retro fonts, such as 1970s serifs. Besides that, there have been lots of fun new font releases to help take our minds off recent world events. But now, as we emerge from lockdown, what’s the next step…

With all the forms of online marketing and communication around today, it’s easy to forget that the classics never go out of style. Email marketing remains one of the most effective forms of digital advertising to this day, despite being the oldest. The first marketing email was sent all the way back in 1978. Yet…

Digital marketing is continually changing to meet the needs of its users. The arrival of Covid in 2020 turned the digital marketplace on its head, with lockdowns and changing shopping patterns. Allied with this has been the breakdown of many shipping chains and a virtual collapse of just-in-time delivery. These changes have made digital marketing…

Predicting the future of social media is always fun. The sector is changing almost every day, with new utilities and tools being rolled out, adding more ways to connect, track and maximize your online marketing performance. Saying that most people spend a good part of their days on social media would not be an understatement.…

What does it mean to have a successful digital marketing strategy? And just how do you go about having one? If by now you don’t have some sort of digital marketing strategy, then you either live in a cave, or are in serious trouble. The question then, is how to create a strategy that works. And…

As the marketing industry keeps getting bigger and better, of course with the help of innovative technological software and applications to improve how we conduct our day-to-day business, marketers are faced with the reality of learning new ways to become successful within their workspace and businesses. According to FortuneBusinessInsights.com statistics, companies are increasingly demanding real-time operational insights, and the…