Facebook has announced a range of updates for its business tools on Messenger, adding in new lead generation automation options and appointment booking options in-stream.
Here’s what’s been announced.
1. Lead Generation Flows in Messenger
The biggest element of the update is the launch of Messenger lead generation templates, which Facebook first previewed at its F8 conference back in May. This new template within Facebook Ads Manager enables businesses to create automated experiences to help qualify leads within Messenger. Businesses can continue the conversation with prospects directly in Messenger and integrate with existing CRM tools to seamlessly to track leads.
2. Appointment Booking in Messenger
Another feature announced at F8, Facebook is now also adding integrated appointment booking options direct in Messenger. With this feature, businesses can convert Messenger conversations into in-store traffic, online and phone appointments, and more.
3. Updating Standard Messaging Window
Facebook is also updating its Standard Messaging response window for those using Facebook’s Send/Receive API to 24 hours only – as opposed to the current “24+1” setting. The +1 message that allowed businesses to send 1 additional message after the 24-hour window will no longer be available starting Jan 15, 2020. This change aligns with people’s expectations of faster responses from businesses.
4. Phasing Out Discover Tab
And the last major element of the update is the phasing out of the Discover tab in Messenger, which showcased relevant businesses and bots that users might be interested in. Messenger will still be able to showcase relevant brand profiles via search, but the dedicated tab will soon disappear.