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Copywriting skills

These writing tips will help improve your digital marketing strategy:

1. Know your audience
2. Focus on planning
3. Drafting is easy
4. Editing is last
5. Paragraphs seven lines or less online
6. Make it easy for your reader to scan
7. Verbs = Energy
8. Don’t start sentences with “There is” or “There are”
9. Active voice is better than Passive voice
10. Avoid Jargon
11. Avoid exclusionary words
12. Use a one-sentence paragraph
13. Own your work
14. Double check punctuation
15. Use the Oxford Comma
16. Avoid redundancy
17. Use Staccato Short Words to grab attention
18. Find an Editor
19. Start where it’s easiest

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